Chapter 18
Incentive Super-Response Tendency
People respond to incentives with such power and predictability that poorly designed incentives reliably produce perverse and destructive outcomes.
Examples
- British colonial rulers offered bounties for dead cobras in India; locals bred cobras specifically to collect the reward — worsening the problem.
- Paying lawyers by the hour incentivizes them to work slowly and never resolve anything definitively.
- Soviet nail factories given quotas by weight produced absurdly heavy nails; given quotas by number, they made tiny, useless ones.